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Global Bachelor's Degree
This global bachelor's degree in Marketing responds to a market need in terms of creative, innovative, and sustainable projects, integrating knowledge and practical skills, and able to have a theoretical reflection and analysis of socioeconomic and cultural situations, in national and international context.
This course in marketing is taught entirely in English and is focused on soft skills, providing students with both practical and operational abilities and will allow them to have a better integration in their surrounding environment as professionals and individuals. Leaving behind the much used "paper and pencil" approach, devoting a significant amount of time to laboratory interventions, field work and vocational studies, giving special emphasis to "know" together with "know-how", we will look for the desirable result: the "how to be". This philosophy is embodied in the following way:
Nº de regito na DGES : R/A-Cr 70/2017
Schedule subject to availability
|start date||September 2019|
Belonging to the Laureate International Universities network - the world's largest higher education group placed in more than 25 countries with 70 institutions, and more than 1.000.000 students - this model encourages teachers and students’ mobility, including the best international pedagogical practices and establishes exchange routes that allow access to syllabuses and teaching methods of Schools of Excellence within the group in five different continents. Therefore, this paradigm aims to stimulate entrepreneurship and to promote employability of students in a global context, looking for a deep and meaningful connection with the labour market.
Students will have the chance to live a truly global experience with our international mobility programs (for 1 semester) and study in a prestigious university in New York, PACE, plus other options soon from our global partnerships.
Throughout the study programme is developed an Employability Lab, that supports students that are trying to get in contact with the work market.
Students will partner with global brands with international recognition in work projects and through internships. The first confirmed global brand partnership will be L'Oréal.
|Cross Cultural Studies||60||6|
|Managing Global Teams||30||3|
|Business Developement for Alternative Futures||30||3|
|Trendspotting and Future Thinking||60||6|
|Integrated Marketing Communication||60||6|
|Digital Business Strategy||60||6|
|Distribution and Retail||60||6|
|Price and Cost Management||60||6|
|New Marketing and Communication Tools||60||6|
|Integrated Marketing Mix||60||6|
|Sales Management and Promotion||60||6|
|Ethics and Social Responsibility||60||6|
|Global Marketing Strategies||60||6|
|Cross Cultural Negotiation||60||6|