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    This global bachelor in Marketing is designed to meet the challenges of the disruptive and ever changing global market environment, being the only program in Portugal fully taught in English

    It is future oriented, internationally minded, with full digital content and analytical focus. Our learning environment is designed enhance the students learning experience with the support of a high skilled team of professors and staff. It also promotes the students international experience, both inside the classroom and outside of it, through  our international study abroad partnership programs, giving the students a wide perspective of the professional market and employability.

    The academic model is based on a strong practical component, where students respond to real business challenges  from companies, such as Lexus.

    Students also have the opportunity to participate in  national and international competitions like SEO Challenge Google and L'Oréal's Brandstorm Challenge.

     

    Be whatever you want to be with a Global Bachelor in Marketing from IPAM!

     

    Acredited by A3ES on 21/04/2017

    Registration: R/A-Cr 70/2017 on 23/06/2017 (DGES)

    Ministerial Order nr. 1375/2019, DR nº 27/2019, Série II de 07/02/2019

    francisco coelho

    Course Coordination

    Francisco Coelho
    Coordinator
    Language English
    Campus Oporto
    Shedule Daytime

    Schedule subject to availability

    Duration 6 Semesters
    start date September
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    Career Opportunities

    • Analyst
    • Market Analyst and Research
    • Branding, Consultancy
    • Pricing Analyst
    • Product Management
    • Digital Specialist
    • Strategic Marketing
    • Sales and Promotions

    International Experience


    Students have the chance to live a truly global experience with our international mobility programs in top international universities, such as Pace University (New York), DCU (Dublin) and EPHEC (Brussels).
         pace       DCU  ephec      SSPU

    esic-1       

     

    Businesses

    Throughout the program, students will have the chance to work on Employability Lab,  supporting them to get in contact with the labor market.

     

    Students will also partner with global brands with international recognition in work projects and through internships.

    1st Semester

    COURSES HOURS ECTS
    Global Economics 60 6
    Marketing Principals 60 6
    Cross Cultural Studies 60 6
    Interpersonnal Skills 30 3
    Research methods  30 3
    Statistics 60 6

    2nd Semester

    COURSES HOURS ECTS
    Marketing Strategy 60 6
    Consumer Behaviour 60 6
    Managing Global Teams 30 3
    Business Developement for Alternative Futures 30 3
    Marketing Research 60 6
    Data Analysis 60 6

    3rd Semester

    COURSES HOURS ECTS
    Financial Management 60 6
    Customer Management 60 6
    Trendspotting and Future Thinking 60 6
    Product Management 60 6
    Integrated Marketing Communication 60 6

    4th Semester

    COURSES HOURS ECTS
    Digital Business Strategy 60 6
    Distribution and Retail 60 6
    Price and Cost Management 60 6
    New Marketing and Communication Tools 60 6
    Services Management 60 6

    5th Semester

    COURSES HOURS ECTS
    Integrated Marketing Mix 60 6
    Marketing Metrics 30 3
    Web Analitics 30 3
    Sales Management and Promotion 60 6
    Budgeting 60 6
    Ethics and Social Responsibility 60 6

    6th Semester

    COURSES HOURS ECTS
    Global Marketing Strategies 60 6
    Cross Cultural Negotiation 60 6
    Final Project/Internship 60 18
    For entry to the Marketing Bachelor’s Degree course, students must submit one of the following admission exams:

    Economics
    or
    Geography
    or
    Portuguese

    Galery

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