- Student Life
Global Bachelor's Degree
This global bachelor in Marketing is designed to meet the challenges of the disruptive and ever changing global market environment, being the only program in Portugal fully taught in English.
It is future oriented, internationally minded, with full digital content and analytical focus. Our learning environment is designed enhance the students learning experience with the support of a high skilled team of professors and staff. It also promotes the students international experience, both inside the classroom and outside of it, through our international study abroad partnership programs, giving the students a wide perspective of the professional market and employability.
The academic model is based on a strong practical component, where students respond to real business challenges from companies, such as Lexus.
Students also have the opportunity to participate in national and international competitions like SEO Challenge Google and L'Oréal's Brandstorm Challenge.
Be whatever you want to be with a Global Bachelor in Marketing from IPAM!
Acredited by A3ES on 21/04/2017
Registration: R/A-Cr 70/2017 on 23/06/2017 (DGES)
Ministerial Order nr. 1375/2019, DR nº 27/2019, Série II de 07/02/2019
Schedule subject to availability
Throughout the program, students will have the chance to work on Employability Lab, supporting them to get in contact with the labor market.
Students will also partner with global brands with international recognition in work projects and through internships.
|Cross Cultural Studies||60||6|
|Managing Global Teams||30||3|
|Business Developement for Alternative Futures||30||3|
|Trendspotting and Future Thinking||60||6|
|Integrated Marketing Communication||60||6|
|Digital Business Strategy||60||6|
|Distribution and Retail||60||6|
|Price and Cost Management||60||6|
|New Marketing and Communication Tools||60||6|
|Integrated Marketing Mix||60||6|
|Sales Management and Promotion||60||6|
|Ethics and Social Responsibility||60||6|
|Global Marketing Strategies||60||6|
|Cross Cultural Negotiation||60||6|