An innovative and high-quality program in the areas of brand strategy, management, and communication (including Digital Branding, Technology, and Employer Branding).

A program that prepares professionals to manage the Marketing function in a 5.0 context, which is interactive, digital, customer-centric, and relational with multiple stakeholders.

A program that prepares professionals with a solid practical understanding of concepts, terminology, and technologies of AI applied to Marketing.

A program that prepares professionals with a digital vision and credibility to lead the digital transformation of the organizations they are integrated into, helping the Portuguese business community succeed in the new digital economy.

A program that delves into the use of data to guide marketing strategies, focusing on three major areas: Marketing Research, Intelligence and Visualization, and Analytics.

A cross-cutting view of the various components in the field of events with a focus on what is currently practiced and what the future of events may hold.