An innovative and high-quality program in the areas of brand strategy, management, and communication (including Digital Branding, Technology, and Employer Branding).

Designed for professionals who want to deepen their knowledge in building and managing an employer brand

A program that prepares professionals to manage the Marketing function in a 5.0 context, which is interactive, digital, customer-centric, and relational with multiple stakeholders.

Focus on developing leadership, management and strategy capabilities

A program that prepares professionals with a solid practical understanding of concepts, terminology, and technologies of AI applied to Marketing.

A program that prepares professionals with a digital vision and credibility to lead the digital transformation of the organizations they are integrated into, helping the Portuguese business community succeed in the new digital economy.