A program that prepares professionals with a solid practical understanding of concepts, terminology, and technologies of AI applied to Marketing.

A program that prepares professionals with a digital vision and credibility to lead the digital transformation of the organizations they are a part of, helping the Portuguese business fabric succeed in the new economy.

A program that prepares professionals with a digital vision and credibility to lead the digital transformation of the organizations they are integrated into, helping the Portuguese business community succeed in the new digital economy.

Training that delves into the topic of using data to guide marketing strategies with a focus on three major areas: Marketing Research, Intelligence and Visualization, and Analytics.

A program that delves into the use of data to guide marketing strategies, focusing on three major areas: Marketing Research, Intelligence and Visualization, and Analytics.

Understand new business models in an internationalization environment and their implications for the complex organizational structure